Buc, great "get" on that AJC business article. It says a lot of the things we've been talking about lately, corroborates just about everything we've discussed and fills in a few more details.
Business.
Notice that between the top 3 teams for profitability, only Notre Dame is still "in it" this year. $$$$$ ≠ Success. At least not necessarily.
It's not "how much you've got" - it appears to be "what you do with it" that counts.
$$$$$ can make people VERY cautious, VERY conservative. And I think UGA has long ago gotten that way.
I've been listing some coaches, some not so serious, some DEAD serious, who could lift our program to that final level. Tom Herman is sitting pretty high on my list for now.
southcarolina.247sports.com/Article/Tom-...on-Cougars--40773027
But even if we can't get him, there are PLENTY of names out there. And that excellent article you pointed to, Buc, shows that it doesn't MATTER who the coach is . . . Dawgs WILL pack that stadium for MANY years to come.
Nothing would bring in more $$$$$ like more wins.