It's for academic achievements as well. That alone can be a motivating thing for SOME players in keeping their grades up. I know, they should take care of their grades anyway but if can help motivate a kid to make better grade etc I'm all for it. It's not just for scoring TD's or big hits.
People in the business world are given achievement awards ALL the time as a motivating factor to help prodution...that's just the way it is and always will be out in the world. If it helps one producer, one salesman or one student athlete, then it's worth it.
PVBDAWG