I'm one of the traditional "Sunshine-Pumpin'-KoolAid-Drinkers".
For me, winning the East is mandatory. Less than that is "fail".
Winning the conference is a plus - I have to believe that's a playoff spot. Lose the SECCG . . . I'll be pretty disappointed - too much talent keeps slipping away, and so does time. If not this year . . . WHEN?!
Make the playoffs and be competitive - have a chance to win it all - I'd have a tough time complaining (unless we have a first down inside the 5 and throw a play action pass - you'll hear me complain then).
I'm with Buc . . . some of us are getting too old to go much longer without a championship. My most recent SEC Championship ballcap is now 10 years old - I'm embarrassed to wear it.