Hey, I just got a great idea!
We take a bunch of liquor and store it in the END ZONE, in a cabinet where the players can see it . . . if they score a touchdown they get a full glass! If they only get a field goal, they just get a shot. If they only get a safety, they just get to take one quick gulp. Successful two point conversions get them a DOUBLE! Just think of the POINTS we'll score!